identity systems

The repeating element of the perfect square was incorporated into each piece to form a basic recognition with the brand. Besides the "stamped" version of the logo that appears on the envelope and letterhead, the graphics and design were kept to a quiet minimum to enable maximum usage of space while calmly repeating the brand.

The branding was designed to carry on the bold contrasting colors that were incorporated into the logo. The postcards were intended to catch the recipient's attention and emphasize the exotic and rich feel of the completely remade business.

The application for this identity differed from typical client identities because of the product needs the client had. The logo and branding was applied to clothing tags, presentation cards and an extensive business card system.